These 3 are the best advertising tools for your business

These 3 are the best advertising tools for your business

Social media marketing

Social media sites like Facebook, Twitter, and Instagram present huge opportunities to reach and connect with your target audience. That’s why these sites are quickly becoming some of the best ways to advertise online.

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Social media is a great place to advertise because there are so many consumers on these platforms. In fact, eighty-one percent of American adults have a social media profile — meaning the chances are high that at least part of your audience is active on social media.

You can also use social media platforms to run advertisements for your company.

Social platforms let you select your audience based on standard demographic information like age, gender, and location, as well as advanced options like interests and behaviors. This allows you to reach the users that are most likely to be part of your target audience, and maximize your results with each campaign.

One of the biggest advantages of using social media for advertising is the relatively low cost.

In fact, fifty percent of B2B marketers find social media to be a ‘very’ or ‘somewhat’ low-cost option for advertising — so if you’re looking for a cost-effective advertising strategy to reach new customers, social media is something to consider.

Content marketing

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Content marketing is a great way to indirectly advertise your business to consumers by providing them with helpful or interesting information. You can create content in the form of blogs, videos, infographics, and virtually any online format.

Regardless of your industry, publishing original content is an extremely effective way to connect with your target audience. When you share information that your potential customers and clients find interesting, they’ll be much more likely to trust your brand.

Content marketing can also establish your company as an authority and build your online reputation. When your target audience sees you reliably publishing new information within your industry, they’ll have confidence that you’re a leader in your field.

In order to be successful with content marketing, you have to keep up with a regular publishing schedule.

Companies that post 16 times or more a month see four times more traffic than companies that only post a few times a month. This can seem like a difficult and time-consuming commitment, but it can be made easier by partnering with an agency for copywriting services.

If you want to take things a step further, videos are one of the most effective ways to engage visitors. Creating original video content can be slightly more work-intensive than writing a blog post or designing a graphic, but when done well, the results for your business can be significant.

Content marketing is one of the best online advertising methods because it can support other marketing and advertising efforts, like social media, paid search, and even SEO. That’s why businesses make content a core part of their strategy.

Email marketing

Email marketing is one of the oldest forms of digital marketing, but still one of the most effective advertising strategies and marketing techniques. When you use email, you can reach individual members of your target audience directly in their inboxes.

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Emails are a great way to connect with your current and potential customers. You can send newsletters, information about new products or services, and deals tailored to different segments of your audience.

As a result, email is an extremely cost-effective channel (which is why it’s one of the best ways to advertise online). In fact, for every dollar you spend on email, you have the potential to earn an ROI of $44.

Of course, reaching this high potential means continuously testing and improving your emails over time — but one of the ways to fast-track your results is to incorporate personalization.

sujatha

Sujatha was named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review. She is currently a senior creative content strategist at Oracle Marketing Cloud. She is also a member of the Editorial Board for the Journal of Digital & Social Media Marketing. She provided informative articles on various topics like Business, Marketing & Advertising, Conference & Summits, Finance, and Investment & Insurance

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